Envato x Adobe Express
LANDING PAGE DESIGN
Designing the landing page for Envato’s 'Envato x Adobe Express' collaborative competition was a challenge that merged creativity with strategic design. The competition invited Envato users to create stunning visual compositions using the Adobe Express Envato plugin, featuring selected Envato elements, with exciting prizes up for grabs.
The result? A dynamic, user-friendly landing page that effectively captured the collaborative spirit of two industry-leading platforms while driving strong competition engagement
THE CHALLENGE
The challenge was to craft a clear yet inspiring page that explained the competition while encouraging participation. Every component, from layout to visuals, was carefully considered to ensure an engaging user experience.
The page needed:
To be informative yet inspiring, driving excitement for Envato’s integration with Adobe Express.
To require strong brand consistency while feeling fresh and competition-specific.
To present clear competition details without overwhelming users, ensuring easy navigation.
THE APPROACH
Reviewed heatmaps from past campaigns to optimise layout and conversions.
Wireframe and explore potential layouts based on above research and data
Partnered with brand designers to craft campaign assets that stayed true to Envato’s identity.
Aligned with product stakeholders to prioritise key messaging and alignment with product
Ensured seamless integration with Envato’s site and Adobe Express promotion
Collaborate with devs to ensure a smooth design handover
THE OUTCOME
A high-converting page that increased competition entries and platform engagement.
On-brand visuals that highlighted the Envato x Adobe Express synergy.
Intuitive UX with clear competition mechanics and judging criteria.
Effective CTAs that boosted further exploration of Envato’s offerings.
Cohesive assets repurposed for social media and marketing materials.